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Successful Leadership Development

Date: April 2, 2025

We live in times of constant change; times where long-established notions are constantly being challenged and replaced with newer ones. One such notion around leadership is – Leaders are born, not made. Innate talent is no longer the only parameter that qualifies one to eventually grow as a leader. Today, a systematic approach of talent and skill development has transformed several individuals with the willingness to learn, into excellent leaders. This system is deployed in the form of leadership development interventions.

Let’s look at some statistics published by leading leadership development organizations, suggesting the need of leadership development

  • More than 77 % of organizations report that leadership is lacking, and while that is a big number it should not come as a surprise given that 10,000 Baby Boomers retire every single day.
  • At the same time, 83% of businesses say it’s important to develop leaders at all levels. Yet less than 5% of companies have implemented leadership development across all levels.
  • Half of the respondents said their companies lacked sufficient leadership talent, and 47 % predicted there would be a shortage of leadership or executive-level skills in the future.

The question thus arises is: what is required for the success of such development interventions? Leadership Development programs rely on some key factors for their success, which act as the key pillars. Those are as follows:

Buy-In From Top Management – A successful leadership intervention should have its strategy and business value aligned with the organization’s strategy and business goals for it to have the acceptance of the top management. A program not aligned with the organizational vision, mission, values and business goals would fail to deliver any real measurable positive business impact.

Contextually Apt To Enable Learning Transfer & Retention – The program should be designed according to the organizational context where the learning has to be applied. An intervention would fail if its learning cannot be transferred to the workplace and applied for a successful learning transfer and retention.

Application-Based & Measurable – A successful leadership intervention should be application-based by design so that the learning comes in a practical hands-on manner rather than just a conceptual understanding. This would enable better development of the participants as future leaders. Moreover, the intervention results should be measurable in the form of concrete business impact. An intervention that’s not measurable cannot be said to be successful or unsuccessful, just on the basis of the participant reaction it generates, because then its focus would end up staying limited to generating a favorable participant experience.

Favourable Individual Attitude & Ownership Towards Learning And Change – For an intervention to be successful the participants should have a favourable attitude and ownership towards learning and change. They should not feel it to be a forced upon process; they should rather feel encouraged and supported while being proactive about their learning and development journey, and take ownership for it. A resistance or lack of desire towards learning and the accompanying change can prove a bane for the most well designed and implemented leadership development intervention.

Adaptable According To The Changing Scenario–Existing in a VUCA environment change is the only constant. Keeping this in mind, leadership development interventions need to be futuristic in nature. This means that not only should it aim to develop the leaders to meet the current business challenges but also the ones that may arise in the future. This would enhance the relevance and business impact of the leadership development intervention making it more effective.

Developmental In Nature–The aim of any leadership development program should be to develop the leaders as a whole in a gradual and continual manner. An intervention designed as a quick fix is bound to fail. Unlike a management development program, a leadership development program is not a task-oriented intervention; it is rather a continual process of building the overall capability of the individual as a business leader. Moreover, the program should be customizable to the specific individual in accordance with where s/he is in their leadership development journey.

As a successful leadership program is critical to fill the leadership gaps in any organization, an intervention designed keeping the above aspects in mind would inevitably be a success thereby delivering a positive business impact via some vectors such as low turnover; higher productivity; higher motivation, better engagement and commitment levels; greater alignment to the business goals, and high creativity& innovation to name a few.

GrowthSqapes follows a diagnostics-based leadership development approach and curates leadership development programs in India and Asia for top organizations.

This blog has been written by Namita Singh, Consultant & Project Manager with GrowthSqapes.

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Motivating The Sales Force

Date: April 18, 2025

In any organization, the sales force is the one that is directly responsible for contributing to the revenue of the organization. Hence, the sales managers continuously look for newer and novel ways to keep them motivated. Competent managers treat their sales force like class of kids (metaphorically speaking) that demands different styles of attention and management. That’s because just like kids, some sales professionals have greater ability, competency and internal drive than others. If we categorize the sales professionals, we get 4 categories namely Drifters, Strugglers, Troublers and Stars, who are all motivated by different factors. On an average, any sales force has a clear majority of “Drifters” and “Strugglers”, a small but elite group of “Stars” and a group of “Troublers” . A judicious sales manager uses different ways to motivate each group and thereby move the performance curve of the team upwards.

Written below is the name of the category and suggested ways to motivate that category.

Stars:

People that are highly motivated and skilled and are always achieving their targets are called Stars. They are highly skilled through training and experience. They have high achievement orientation quotient. Stars are an asset for any sales organization. They need lot of contact and attention from the manager and genuine praise saying ‘good job’ which go a long way in maintaining the motivation of these valuable assets. Bringing variety into the job for them and using their skill and experience to produce special projects or benefit other members in the team, aspirational incentive plans and over achievement bonuses are some ways that will also have a positive effect on prolonging their motivation.

Drifters:

Drifters are people who are highly skilled but their motivation has worn out lately. Often these are your star performers who have slipped down the other side of the slope. This is a potential nightmare any sales manager can face. When the motivation of Drifters decreases, so does the application of their skills. But this is not the only damage that they do. Their de-motivation and negativity, if left unchecked, spreads to other members of the team. Drifters need to be given direction. They need to be managed positively to return them to a motivated state. The objectiveis to re-focus upon them as a person to uncover the cause or source of their de-motivation. Coaching is an essential tool in achieving this. Once uncovered, these issues have to be addressed as positively as possible

Strugglers:

Strugglers have low skill but high motivation. They might be a new recruit, from inside or outside the business. They’ve got a brand new and exciting job. They are new talent on the road all set to build a sales career and enjoy all the rewards that it brings. They are very keen; very motivated. But they struggle with the skill to make their energy reap the necessary fruits. Strugglers need to be channelled. They need to be positively challenged and driven to increase skill to maintain motivation. If the skills do not develop the motivation will eventually die. As a result, they will slip backwards and could become Troublers. Pace-setting goals, targets and bonuses have been found to motivate Strugglers by keeping them enthusiastic and fore seeking of genuine praise earned via the achievement of targets and development of skills.

Troublers:

Troublers suffer from both low motivation and low skill. A typical example of this might be a person who was moved into a sales role from an administrative position as part of an overall business restructuring and has not been trained in sales. It could also be a case of a person who is demotivated and unwilling to move up the skill and will curve. Troublers need to be given clear directions. They need to be driven to increase skill and rewarded when they show willingness to perform. Problems need clearly defined Standards of Performance/KPIs (SOPs/KPIs) within which they need to work. A carrot and stick approach also works.

This blog has been written by Meena Murugappan, an Associate Partner with GrowthSqapes.

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