Fundamental Selling Skills
Most organisations require selling in some form or another to survive and grow. While organisations deploy various methods to reach the customers and do the selling, selling via a sales force is still one of the most common methods of reaching the customer with one’s products and services. Since selling involves people to people interaction, it becomes an art. And to ensure that salespeople become successful, they need to have the fundamental selling skills towards the attainment of which they need bespoke sales training.
GrowthSqapes’ Fundamental Selling Skills solution course provides a comprehensive introduction to successful selling where participants learn customer-focused selling techniques as well as new skills for starting a sales conversation, building client rapport, selling a particular product or service and closing the sale.
Objectives
- Improve prospecting methods of sales team members.
- Create an organisation specific, unique and standard sales capability.
- Improve the adherence to the sales process and cultivate a sales discipline.
- Enhance the sensitivity towards customer and customer experience.
Who Should Attend?
Anyone new to a sales role, or one who has some experience but no formal training in sales and would like to understand more about the sales process and develop their fundamental selling skills.
Key Learning for Participants
- Learn the components of a customer-focused sales process to guide their sales conversations.
- Learn to prospect a compatible customer.
- Identify needs and opportunities through effective questioning and listening.
- Use a sales pitch to close sales.
Business Impact for Organization
- Increased role effectiveness of the salesperson.
- Improved revenue and better predictability of sales results.
- Creation of more market opportunities and reduced sales cycle.
- Positive impact on the performance and morale of the sales team.
Design Elements
Organisational diagnostics
Individual skill assessment
Training workshops
Webinar
Coaching sessions
Certification
Delivery Elements
Facilitation / presentation
Activity / simulations
Role play / real play
Case study Discussion
Audio Visuals
Powerful Sales Presentations
The ability to present the organisation’s product/service offering to clients and customers in a professional manner and using the appropriate presentation technique can be extremely important to the outcome of the sales efforts. As a good sales presentation acts as an influencer to make a purchase decision, it should be stated in simple words which the client can understand and should appeal to both logical and emotional mind of various stakeholders involved in the buying process.
GrowthSqapes believes that the presentation skills of sales personnel need to be developed to ensure that it showcases the brand and the value proposition in the best possible way and act as a strong influencer for the client to make a purchase decision.
Objectives
To build an understanding of the various presentation methods, from the simplest to the most professional, and how to best utilize them.
To learn both the functional and behavioural skills pertaining to making a business presentation.
Who Should Attend?
Sales professionals in the B2B and B2C space who need to make presentations to clients on a regular basis.
Key Learning for Participants
- Learn to map the mind of the audience and learn to tell a story.
- Connect with clients at both an emotional and logical level
- Address the buying motivators identified during the qualifying process.
- Learn to bridge the gap between the client’s needs and wants and your value proposition.
Business Impact for Organization
- Improved presentation of the organisation’s brand image.
- Better showcasing of the customised value proposition.
Design Elements
Organisational diagnostics
Training workshops
Certification
Delivery Elements
Facilitation / presentation
Audio Visuals
Role play