Luxury Selling
Luxuries are high priced goods and services. Luxury buying customers are a completely different audience and luxury goods or services are bought with a totally different set of buying motivators. Hence, in most cases customer who buy the luxuries don’t buy products or services – they buy feelings or experience. So, today’s luxury sales professionals can only succeed by understanding the luxury customer’s psyche and emotions and designing bespoke solutions that cater to their expectations and demands. Also, in luxury sales, relationship management plays a crucial role in facilitating and delivering the customer experience.
GrowthSqapes’ Luxury Selling solution is built on the fundamental belief that luxuries are sold with a different approach and the salesperson needs to have speciality sales capability to create the customer experience and deliver the luxury value, in a competitively advantageous way.
Objectives
- Improve luxury selling practices, speciality skills and methods of the sales team members.
- Create an organisation specific, unique and standard luxury selling approach.
- Improve the adherence to luxury selling process and ensure superior customer experience.
- Create competitive advantage via delivery of top-quality value proposition.
Who should attend?
This sales training is aimed at sales professionals including Business Development Managers, Program Managers and Key Account Managers in B2B and B2C sales who sell to HNI/UHNI customers.
Key learning for participants
- Understand the role of a luxury selling professional and the sales cycle pertaining to luxury.
- Learn to comprehend the emotions of customers and build connect and trust.
- Understand the methodology, constituents and process involved in designing and selling a customized luxury product or service.
- Learn the method to understand the customers’ said and unsaid need and expectations and leverage the same to create a strong value proposition.
Business impact for organization
- Increased role effectiveness and brand image of the sales team member.
- Better predictability of sales outcomes via improved value proposition.
- Positioning in the market as a premium player.
- Enhanced customer satisfaction ensuring organization’s good brand reputation.
Design elements
Delivery elements
