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Sales Training Programs and Development

Leverage sales development solutions in building capability of your sales team to achieve higher win rate in a competitive business environment.

Approach each customer with the idea of helping him or her solve a problem or achieve a goal; not of selling a product or service.
- Brian Tracy

Synopsis:

In today’s fiercely competitive business environment, having any type of competitive advantage is a powerful weapon. One of the most potent tools that a company can have to ensure that they stay one step ahead of the competition is a strong sales force and sales capability. According to a study cited on the Sales Force Training website, the calibre of the salesperson is the most important factor influencing prospects’ decisions to buy. Hence, it is extremely important that your company makes the right investments in sales training India specific programs aimed at sales capability building and sales capability development of your sales team, whether it is B2B sales or B2C sales. A sales team which is equipped through the necessary sales training programs sells effectively can generate new opportunities which can lead to huge returns for a company. The more capable every sales representative is, the better is the business impact and results for your entire company.

Why GrowthSqapes for Sales Training Programs & Development?

  • Practical and applicable sales training and development solutions delivered by a large pool of best-in-class consultants.
  • Bespoke, research backed solutions on solution selling, consultative selling, negotiation skills, channel management, sales management etc, delivered using multiple design and delivery methods.
  • Industry validated expert knowledge on global best practices in sales training & development.
  • Double ISO certified firm.
  • History of successful work done both in India and in international markets.

Statistics Pertaining To Sales Training & Development Challenges And Its Importance

Sales Training Programs
  • 61%

    61% of salespeople say selling is harder or much harder today than it was 5 years ago. [Marc Wayshak]

  • 50%

    More than 50% of companies implement a new sales methodology every year. [Sales Management Association]

  • 353%

    For every dollar a company invests in training, it receives about $4.53 in return – which is equivalent to a 353% ROI. [Accenture]

  • 79%

    79% of business buyers say it’s absolutely critical or very important to interact with a salesperson who is a trusted advisor. [Salesforce]

  • 72%

    72% of salespeople who use social media in their sales process outperform their peers.

Sales Training And Development Needs Of Organizations

Organizations which want to remain competitive and be future ready does invest a lot of monetary and human resources in developing the sales capabilities of its sales team members so that they are able to create a business impact. Their want to be a competitively agile organization comes from the following needs

Ensure a growing win rate and target achievement

Ensure a growing win rate and target achievement

Improve customer centricity

Improve customer centricity, profitability and deal size

Develop skills competency to remain ahead of the competition

Develop selling skills/ competencies and sales processes to remain ahead of competition

Drive and Manage sales performance

Drive an effective sales strategy through robust sales management

How Our Approach helps you

Whether it’s sales training India or Asia, at GrowthSqapes, we believe that a capable sales organization is one which achieves continuous northward growth and positively impactful business results. Consistent, brick by brick building of sales capability of the sales team members is central to the sales organization’s ability to achieve impactful results because it’s the sales team members who drive the results. Hence our overall end to end approach is based on 3 philosophies

Identify skill gaps: Consistent to our SCAPE process, at GrowthSqapes, our fundamental approach is – ‘Diagnosis must precede prognosis’. We deploy highly validated and reliable sales skill assessments and profiling instruments to identify the real gaps in skill of your sales team members set against industry benchmarks. This helps you to build a sense of the areas of development.

Develop skills/competence: Our approach towards sales capability development of your team is deep rooted. It means we not only go much beyond mere sales training for skill development but rather work in close collaboration with you and your sales managers to unwrap the critical sales skills, behaviours, mindsets and capabilities that maximizes the potential of successful execution of your company’s sales strategy. This contributes to the overall development of the sales competence of the sales organization, whether it is in the business of direct sales, channel sales, e-commerce sales or omni channel sales

Nurture culture: when we work in close collaboration with you and your sales leaders to nurture a sales coaching culture that enables the manifestation of the desirable sales skills, competence and behaviours, you become re-energised to create the suitable sales culture and the appropriate organization culture that is required for your sales organization to achieve the desired business results.

Design elements

Organisational diagnostics
Organisational diagnostics
Individual skill assessment
Individual skill assessment
Training workshops
Training workshops
Webinar
Webinar
Coaching sessions
Coaching sessions
Certification
Certification

Delivery elements

Facilitation / Presentation
Facilitation / Presentation
Activity / simulations
Activity / simulations
Role play / real play
Role play / real play
Case study Discussion
Case study Discussion
Audio Visuals
Audio Visuals

Some Clients

Some Client Success Stories

FAQs

Yes. We run customized, practical, field-ready selling skills programs for sales teams at different levels. The sessions focus on real conversations, customer understanding, objection handling, pipeline discipline, and everyday behaviours that influence conversion. The language, examples, and tools are adapted to the Indian sales environment.

Absolutely. Service organisations often need a blend of relationship management, value explanation, and trust-building rather than hard selling. We design sessions that help teams speak about their services with confidence while maintaining the warmth and professionalism that service industries are known for.

Yes. When teams have already been trained, the next step is to work on habits, discipline, review rhythms, and customer-level insights that directly influence revenue. We design advanced capability programs that help teams work with sharper funnels, stronger negotiation grounding, and better forecasting accuracy.

Yes. We work across different parts of India with B2B sales teams from manufacturing, IT services, consumer businesses, industrial products, BFSI and service organizations. Programs can be delivered on-site or in hybrid formats depending on your team’s spread.

The duration depends on the depth required. Some organisations begin with a one- or two-day foundation program, while others choose a longer capability-building series spread over several weeks with practice labs and coaching sessions. We help you choose what fits your business cycle.

Our content is built around conversations that actually happen in the field, not generic slides. We focus on understanding customer intent, spotting buying signals, handling hesitations, and building long-term relationships. The material is drawn from lived sales experience and real industry situations, so it feels practical and usable from day one.

Yes. The curriculum covers cultural sensitivity, communication clarity, value articulation, and structured negotiation—all essential for global selling. We adjust examples and practice scenarios to match international buyer expectations so teams can operate with confidence in global markets.

Industrial selling needs more than product knowledge. It requires understanding customer operations, mapping problems to solutions, and translating technical features into clear business value. We help your teams strengthen these abilities so that technical expertise turns into meaningful conversations and stronger closures.

We offer both. Sales capability includes prospecting, qualifying, presenting value, handling objections, and guiding the customer toward a decision. Negotiation is one part of this journey. We build full-spectrum consultative or solution selling capability, and negotiation is integrated where it naturally fits.

GrowthSqapes brings a mix of structured sales capability, leadership insight, and culture understanding that suits both Indian and global markets. Our work is grounded in real industry experience, and clients value the practicality, relevance, and clarity of our approach. While we are based in India, the quality of our work has supported multinational teams and cross-border selling environments with ease.
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