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The True Measure of Your Leadership Career Success

The True Measure of Your Leadership Career Success

As it happens in the world of work, as the way we seek and give recognition in families and friends and as the way we mark our milestones in our career – such is the skewed way we mark the measures of ‘Leadership Career Success’.

Navigating the leadership career journey with pseudo and cosmetic milestones decorates only the appearance of the career rather than long term endurance of the career. This treading on an unreal hollow path, puts a lot of pressure on one’s aspiration and the person ultimately reaches nowhere or grows up to be a Bonsai. Bonsai is the art of being ornamental, artificially decorated varieties of big trees in smaller pots. Bonsais are characterized by ‘Dwarfness In Being Big’. Learn more about this from Dr. R. Gopalakrishnan’s book “The Bonsai Manager” in which he speaks to leaders on leadership development.

Career can be defined as the progress by learning and practice of an occupation that a person undertakes for a long period of his life and continuously improve upon it, to offer it at a reciprocal value. Indeed, there can’t be a career where there has not been any ‘progress by learning’. However, and sadly so, the modern societal practice of career measurement ignores the ‘substance’ of career and celebrates the ‘artificial’ beauty tags. Thus, in most cases what we celebrate is our dwarfism in being a Bonsai. Bonsai’s rarely fruit, are mostly appreciated for beauty but a Bonsai Banyan can never give true shade and shelter. Imagine a leader in the place of a bonsai.

Of all the things that make us a true Bonsai Leader, the three most disguised and dangerous are the traps of Power, Title, and Money (PTM). When Power, Title, and Money happen to a professional on a career journey at wrong times, Bonsaism is guaranteed. The ‘look and feel’ is there but the substance is missing in the inner layers. Nonetheless, how many managers/leaders on the other side of the table truly has the courage and conviction to call a spade a spade. How many managers/leaders would like to bear the perils of making a fast tracker on a societal race, realize that untimely stops at the PTM stations underscore no real achievement. This isn’t to say that aspirations and ambitions are bad traits to have. In practice, however, very few can back them with sensibility and logic.

It’s time to review how to measure the success of your leadership career beyond Power, Title, and Money, to have a real career growth and not a bonsai.

 Dr. Marla Gottschalk offers interesting perspectives on leadership aligned to our topic:

  • If, in your organization, you are in a role by which you are ‘Developing a voice’ in the organization that impacts the organization as well as your professional practice positively… that’s priceless, go for it. Leadership development programs in India and the world, help leaders to develop the voice.
  • Learning and mastering something new – Whether your organization is small, medium, or big – look for and get into roles that helps you to learn and master new things in your own professional domain or any other allied domain… you are making meaningful investments towards a long and endurable career. These days, several courses, whether they are online leadership development training courses or offline provide great inputs towards building domain expertise.
  • Find the challenge – In organizations, leaders exist in stages of “plates are full” and “can double hat” … periodically, depending upon a range of factors. Whatever they may be and wherever you are, look for challenges. It’s simple to find them. Whatever interferes with your ‘sense of comfort’ is a challenge and you would never regret welcoming a challenge now, to build a strong career base for future. Challenges on the first appearance seems to break us but they do give a tremendous high… a great feeling of satisfaction. Leadership coaching has been found to be a great tool in making leaders find that challenge.
  • Create something. In every organization either small or big there do exist numerous chances of creating something new. Often invisible. Look for them. Try and give the organization a practice, a process, a benchmark, a system, new product, a new line of business, a new way of operating. Even if you are offering something as mundane as a regular sales training, how differently can you do it and leave your mark. This sounds impossible to many, yet it’s both interesting and elementary. This is an experience which becomes so unique in our career that no traditional matrix can measure them.

As Indian badminton player, Kidambi Srikanth said after he clinched his fourth Super Series Badminton Title with an incredible straight-game triumph over reigning Olympic and World Champion Chen Long – “It’s just that I’m not thinking of winning or losing. I missed competitive badminton and wanted to enjoy the match. It’s like it happened because I missed that period of competitive badminton. It’s like I wanted to hand in and play as many matches as possible.”

Career success isn’t something you chase. It’s something you put forth with effort constantly and then it comes when you least expect it. Most people don’t understand that and only later realizes that they have become a Bonsai.

This blog has been written by Satyakki Bhattacharjee, Managing Partner @ Growthsqapes Consulting.

Sales Force Motivation

Sales Force Motivation

Sales professionals, in any organization, are the ones who are directly responsible for contributing to the revenue of the organization. Hence their managers continuously look for newer and novel ways to keep them motivated. Competent managers treat their sales force like class of kids (metaphorically speaking) that demands different styles of attention and management. That’s because just like kids, some sales professionals have greater ability, competency and internal drive than others. If we categorize the sales professionals, we get 4 categories namely Drifters, Strugglers, Troublers and Stars, who are all motivated by different factors. On an average, any sales force has a clear majority of “Drifters” and “Strugglers”, a small but elite group of “Stars” and a group of “Troublers” . A judicious sales manager uses different strategies and tactics to motivate each group and thereby move the performance curve of the team upwards.

Written below is the name of the category and suggested ways to motivate that category

Drifters:

Drifters are people who are highly skilled but their motivation has waned away lately. Often these are your star performers who have slipped down the other side of the slope. This is a potential nightmare any sales manager can face. When the motivation of Drifters decreases, so does the application of their skills. But this is not the only damage that they do. Their de-motivation and negativity, if left unchecked, spreads to other members of the team. Drifters need to be given direction. They need to be managed positively to return them to a motivated state. The objective is to re-focus upon them as a person to uncover the cause or source of their de-motivation. Coaching is an essential tool in achieving this. Once uncovered, these issues have to be addressed as positively as possible.

Strugglers:

Strugglers have low skill but high motivation. They might be a new recruit, from inside or outside the business. They’ve got a brand new and exciting job. They are new talent on the road all set to build a sales career and enjoy all the rewards that it brings. They are very keen; very motivated. But they struggle with the skill to make their energy reap the necessary fruits. Strugglers need to be channelled. They need to be positively challenged and driven to increase skill to maintain motivation. If the skills do not develop the motivation will eventually die. As a result, they will slip backwards and could become Troublers. Pace-setting goals, targets and bonuses have been found to motivate Strugglers by keeping them enthusiastic and fore seeking of genuine praise earned via the achievement of targets and development of skills.

Troublers:

Troublers suffer from both low motivation and low skill. A typical example of this might be a person who was moved into a sales role from an administrative position as part of an overall business restructuring and has not been trained in sales. It could also be a case of a person who is demotivated and unwilling to move up the skill and will curve. Troublers need to be given clear directions. They need to be driven to increase skill and rewarded when they show willingness to perform. Problems need clearly defined Standards of Performance/KPIs (SOPs/KPIs) within which they need to work. A carrot and stick approach also works.

Stars:

People that are highly motivated and skilled and are always achieving their targets are called Stars. They are highly skilled through training and experience. They have high achievement orientation quotient. Stars are an asset for any sales organization. They need lot of contact and attention from the manager and genuine praise saying ‘good job’ which go a long way in maintaining the motivation of these valuable assets. Bringing variety into the job for them and using their skill and experience to produce special projects or benefit other members in the team, aspirational incentive plans and over achievement bonuses are some ways that will also have a positive effect on prolonging their motivation.

This blog has been written by Meena Murugappan, an Associate Partner with Growthsqapes

Being Customer-Centric With AI

Being customer-centric with AI

“A customer is the most important visitor on our premises.  They are not dependent on us. We are dependent on them.  They are not an interruption in our work – They are the purpose of it.  We are not doing them a favor by serving them. They are doing us a favor by giving us the opportunity to serve them”…………………………………………………………………………Mahatma Gandhi.

If the above quote is something that captures the very essence of any business, being customer-centric may mean different things to different organizations. An organization, whose sole purpose is to strive at creating a unique customer experience, must revisit it’s priorities in the context of the ever-changing business environment they operate in; an environment where customers want instant gratification and are spoilt for choices and there are increasingly more choices for them to choose from. Needless to say, it is critical for organizations to re-look at their processes and how they function to put Customer First.

So, what does being customer centric mean?

We see it as the ability of an organization to understand the customer, needs, wants, perceptions, situations, and expectations and constantly deliver on them. Customer centricity leads to a unique customer experience. While this is what many organizations strive for, what makes being customer-centric challenging is that customers’ expectations are changing rapidly and organizations, sometimes take a very myopic view, addressing only smaller problems rather than anticipating and addressing larger pain areas that may arise in the future.

Taking a futuristic view of providing a patented customer experience, some organizations have started getting better results by blending Artificial Intelligence with the human experience. To make the point, let’s look at a study by Capgemini that emphasizes why it makes sense to leverage AI to deliver a superior customer experience.

From robots delivering our groceries to the ability to take a car for a virtual test drive, AI offers seemingly countless, innovative ways to meet the growing desire to avoid human or touchscreen contact in the wake of the COVID-19 pandemic. It’s no wonder then that over three-quarters of customers expect to increase the use of touchless interfaces – such as voice assistants and facial recognition and 62% will continue to do so post-COVID. But are organizations doing enough to keep these customers happy?

In the latest report from the Capgemini Research Institute – The Art of customer-centric artificial Intelligence which surveyed over 5,000 customers across twelve countries and more than 1,000 industry executives across eight major industries to track organizations’ progress with the AI-powered customer experience, it was found that:

  • To transform customer satisfaction performance, organizations must deliver a relevant, humanized, intent-driven AI experience that delights customers beyond their expectations.
  • “Context-aware” AI use cases – the ones that customers find more personalized, empowering, and effortless – are more beneficial to customers
  • To deliver tangible value to customers, use cases must be carefully selected and scaled.
  • To earn customer trust and loyalty will require strong ethical foundations – including transparency, fairness, and data privacy.

If the above report is anything to go by, then let’s ponder on what else can AI do to address the need of being more customer-centric.  

AI allows the organization to assess which customers are likely to stick and which customers are likely to move on and in that process reassess which customers they must focus on and which customers they are willing to let go of.

AI also allows them to stock up on inventory ensuring a regular pipeline of products and services that the customer may want in the future. Furthermore, AI also allows organizations to customize their experiences to suit the needs and wants of the customers thereby enhancing the experiences and the offering.

While AI addresses these needs, over a period of time, it can also provide critical data and understanding of the feelings of the customers it caters to. For example, how are customers feeling, based on their reviews, the products they have liked, the websites they view and so many other things provide insights into customizing their experiences and being more customer-centric.

A pertinent question that arises at this stage is; will AI replace humans in creating a superior customer experience?

The one-word answer to that is… NO. Customer experience is a result of how customer expectations are being met. AI lacks the necessary emotional intelligence and nuanced communication skills that humans possess. Humans are far better equipped to handle complex situations that require empathy and deep understanding. Humans can also read and respond to social cues that AI cannot pick up on. Emotional intelligence is crucial in providing a customer experience that exceeds expectations and building customer loyalty.

So, what’s the way forward and why?

For products and services of those industries and organizations which are high-involvement products and high-involvement purchases for customers, like buying a house, a car, investments in retirement savings etc, people would choose the human experience of going out and meeting humans to arrive at a purchase decision. Focus on human interaction here is paramount. The leadership of these organizations must focus on sales training and customer service skills training apart from focusing on leadership development to equip managers on handling humans. Other organizations embracing technology & AI must figure out which tasks to assign to technology and which ones to assign to a human and thereby find an appropriate balance for themselves and in the eco-system they operate in. To conclude, it’s important to remember the value of the human touch. While AI can bring significant efficiencies, it’s crucial to strike the right balance between automation and human interaction. Hence blending AI with human experience is the way forward for many organizations and industries.

This blog has been written by Rupender Khaira, an Associate Partner with Growthsqapes

Effective Leadership Habits

habits for effective leadership

With VUCA/BANI becoming an established business-environmental monster that assumes myriad unpredictable forms, it is but obvious that businesses seek effective leaders who can lead with an eye on the future. If leadership is role centric then leadership effectiveness is habit centric. Habits which come from a certain depth of character, habits which build trust, habits which inspire and habits which contribute to the purpose or the cause of organization development.

So, what are habits?

A set of behaviors and acts done over and over again become habits. Habits are powerful forces in our lives. As the old much cliched adage goes, “ first you make your habits and then your habits make you”. So aptly put! Leaders are defined by their habits, both the good and the not-so-good ones. Furthermore, for leaders who play a strategic role or are involved in strategic thinking, their habits have the potential to alter the course of the organization they lead.

Let’s look at the top 4 habits that effective leaders practice to leave an indelible impression on the organizations they lead. It is ultimately these habits that improve their leadership effectiveness.

Building trust by jumping in first

People want to trust leaders to lead the way. They trust what they see leaders do and not just say.

Average leaders tend to make mistakes here. They believe that merely inspiring or influencing people with a passionate speech is enough to move them to action. But it rarely does so, at least not for long as rhetoric is not as powerful as action.

Effective leaders habitually practice proactive actions that build trust and set examples.

They convince people to do something by showing them how to do – by jumping in first and then inviting people to join them. They know that to build trust they need to be the first one to jump in the water to see how cold it feels. If they need to cut everyone’s pay, they cut their own pay first. They make the first sacrifice. These trust building actions begets trust and act as great examples of coaching.

Encouraging people to share constructive criticism

No leader can grow if no one shows them where they need to change. It’s painful on one’s pride, but if one is going to fix some habits then one needs other people to show them the mirror every now and then. It’s not fun to hear about how one is falling short, but it’s necessary if one wants to grow. Effective leaders are those people who are high on emotional intelligence and who practice the habit of being open to a two-way communication. They allow people to show them where they lack and what can be done to change that. They proactively seek constructive criticism and do not misunderstand that or take offense. Their feedback seeking habit is a result of the belief that feedback is the breakfast for champions.

Expecting resistance to their ideas

Ineffective leaders wrongly assume that if they did everything “right”, people would get on board with the leader’s vision and get to work. But that’s not how human nature works. There will always be resistance and often it may have nothing to do with the leader’s ideas.

Effective leaders expect this resistance. They don’t pretend that it won’t happen to them and they don’t get discouraged when they face resistance. They inculcate a healthy habit of facing resistance proactively and overcoming that through more powerful habits instead of feeling buried in internal conflict. Their operating mindset is that strength in thinking actually comes from the diversity in thinking. This habit further opens the doors for collaboration.

Practicing reflection

Being a leader can become a daily chore of checking off tasks and fighting fires. And along the way, one can get burned out. To cure this, leaders need to take a pit stop in their leadership journey and consider how they are feeling.

The most effective leaders regularly set aside time to check-in with themselves. They ask themselves how they’re really feeling and remind themselves of the reason they became a leader. This habit of practicing regimented reflection makes them stronger. It acts as their inner lighthouse that navigates their leadership behaviours. Additionally, as a bonus, taking time away from focusing on a problem often becomes the key to problem solving.

Considering the importance of habits in shaping one’s leadership profile, any short-term leadership training or long-term leadership development initiative, whether it is aimed at first time managers or middle managers, is likely to be ineffective if it does not focus on building habits.

This blog is written by Rupender Singh Khaira, an Associate Partner with Growthsqapes.

Building A High-Performance Team

Building A High-Performance Team

Since the days, organizations started, teamwork has been one of the fundamental pillars of an organization’s success. Quick and professional collaborative work gives businesses the credence and ability to deliver high-quality products and services, punctually. However, forming a flexible and friendly team is a refined human science. This is because all team members are different and consequently everyone needs a bespoke and personalized approach. Simultaneously, all team members should be instructed on how to act as a single entity.

So, what’s the secret behind a high performance team? How do leaders build one within their organizations? Let’s explore some answers

Defining a high-performance team

It’s not that people working on a common project in one room can be called a team. When we talk of team, we are talking about qualified professionals who share the same values and come together to achieve a common business goal. Such professionals know how to solve the problems efficiently and demonstrate a prominent level of communication and cooperation, providing the expected business results and creating the desired business impact.

Considerations, when building a team

1. Team size: One of the most common mistakes that some leaders tend to do when building a team is to gather a large number of members. In most cases, teams of more than seven people experience poor coordination, increased stress and low productivity. This happens because some tasks remain incomplete due to those members who don’t take the initiative, assuming that “it’s someone else’s responsibility.” In addition, based on data, large teams are more likely to face coordination and communication issues. Hence, a team of five to six specialists is the golden average.

2. Diversity & inclusion: Over the past few years, business leaders have focused more on building diverse teams and be more inclusive. Actions in this area includes hiring people of different genders, ages, nationalities and from other underrepresented groups. When forming a perfect team, leaders need to pay special heed to the team members’ life stories and their individual differences. Leaders need to remember that strength lies in diversity and the most creative ideas are usually born in teams which are characterized by a diverse views.

3. Inter personal relations: As Peter Schutz, Porsche’s former chief executive officer, famously said, “Hire character. Train skills.” While a team member’s job experience is significant, their ability to interact with their peers should not be underestimated either. Leaders need to understand their level of emotional intelligence. They also need to learn, how well can they deal with conflicts and complaints? In what way do they react to critics? It’s also a great practice to explore employees’ behaviour and reactions to stress levels.

Creating a high-performance team

1. Create a clear mission.

An organization’s success and teamwork begins with a well-defined mission statement. This factor plays a crucial role in every team. For example, historically, all noble sports teams have achieved significant results and victories because they had a clear plan and mission uniting all players. The same works for every team. It’s because great leaders are able to articulate a clear team vision and mission that is aligned to the corporate vision and mission. These leaders are able to make the team members know who they are, where they are moving up the career ladder and what they can achieve. The correct mission statement creates a common goal that allows teams to get the desired business results.

2. Set up effective lines of communication.

Communication is one of the most consequential aspects of strong teams. A lack of understanding of how to communicate effectively in a team can have some serious repercussions. When managing a team, leaders need to make sure that all members have direct and boundaryless communication lines with one another. This can lead to increased team motivation, productivity and profitability. Teams that communicate regularly clearly understand the common goal and can support each other without competition. Additionally, it ensures tasks don’t stagnate, and the working environment becomes flexible, innovative and empowering.

3. Share feedback regularly.

Feedback is vital to your team as it helps all team members see their contribution to the business goals and understand how organizational leaders view them. When leaders communicate openly and share honest feedback to each team member, they provide valuable experience that keeps their team united. Feedback, further opens the way for coaching conversations.

4. Contribute to team members’ professional development.

The more leaders invest in their team, the better their business’ bottom line will be. Great leadership is all about developing and empowering the team. Leaders may look at the following ways of improving their team members’ expertise and overall job satisfaction.

  • Training: professional courses that empowers team members to stay on top of the latest knowledge and skills pertaining to their field.
  • Possibilities and perks: to meet employees’ needs and engage them within the team.
  • Appreciation: having a robust rewards and recognition mechanism.

5. Track team’s projects’ progress.

Progress tracking of projects is an integral part of a productive work process. When the leader and the team knows how much time is devoted to a specific task, what goals need to be achieved and who is responsible for the tasks, the leader is on the right path to achieving the objectives. Further, properly organized progress tracking allows the SMEs to quickly identify which parts need to be improved upon, as well as bottlenecks that are preventing the project from development.

Evidently, a high-performing team plays an essential role in overall business growth. Using the above fundamentals, go a long way towards building a cohesive team that is effective and creates the desirable business impact.

This blog has been written by Meena Murugappan, an Associate Partner at Growthsqapes.


“Feelings” In An Organization

Feelings in an organization

How do you feel about this, how are you feeling?” When was the last time someone asked you this from across the table? And how did that make you feel? As we transition to our work lives from college and navigate through our unique set of challenges, we are always encouraged to think, think, and only think. We are mostly told, “Be rational, be logical, separate emotions from facts, and then take your decisions.” We are also conditioned to not take things personally. Keep our emotions aside.

I remember watching the movie Erin Brockovich, where she is gone for days working on a case, and when she gets back, she is told that she is fired, a big argument follows, and her boss tells her “Don’t take it personally”. She retorts, “not take it personally, that is my time away from my family and you are asking me not to take it personally”. The underlying aspect of this conversation being: we are creatures of emotions and not logic. Our habits and our decisions are all embedded in our emotional universe. Leaders and followers alike.

We have known being emotionally intelligent about ourselves can be such a potent aspect that can help us navigate the unpredictable turns in our lives, events, and tragedies. But do organizations really want to acknowledge that?

Our emotions are always with us. People bring those to the workplace even when they are working from home. The thing is, even though we are at home, emotions, don’t work from home. They follow us and for better or worse are with us till we are there.

We have known for the longest time that emotionally sound leaders are more suited to lead their organizations forward, they are more authentic, more capable to handle stress, and more tolerant toward others. According to: Alison Robins & Nora St-Aubin “ Beyond the leader-employee relationship, emotional dynamics affect our motivation, health, communication, decision making, and more. Yet most of us ignore these emotions. Why is it that when we think of professionalism, we immediately jump to the idea that we should suppress everything we feel?”

As leaders, it is only through our emotional universe, will we emerge being our true selves, and to people around us which would include family, colleagues, and other people. The first aspect of this would be to practice acceptance of these emotions and where they come from. Our anger, sadness, or a mix of these emotions are embedded or triggered in events or aspects of our lives which may need resolution and that will only happen once we accept these emotions in their entirety. According to the Harvard business review article: “Managing Your Emotional Culture”; Before leaving work each day, employees at Ubiquity Retirement & Savings press a button in the lobby. They’re not punching out—not in the traditional sense, anyway. They’re actually registering their emotions. They have five buttons to choose from: a smiley face if they felt happy at work that day, a frowny face if they felt sad, and so on. Organizational climate is the answer to just one question: “How does it feel to work here?”

When people talk about corporate culture, they’re typically referring to cognitive culture: the shared intellectual values, norms, and assumptions that serve as a guide for the group to thrive. Cognitive culture sets the tone for how employees think and behave at work—for instance, how customer-focused, innovative, team-oriented, or competitive they are or should be. Cognitive culture is undeniably important to an organization’s success. But it’s only part of the story. The other critical part is what is called the group’s emotional culture: the shared affective values, norms and assumptions that govern which emotions people have and express at work and which ones they are better off suppressing. Though the key distinction here is thinking versus feeling, the two types of culture are also transmitted differently: Cognitive culture is often conveyed verbally, whereas emotional culture tends to be conveyed through nonverbal cues such as body language and facial expression.

Research over the past decade, has found that emotional culture influences employee satisfaction, burnout, teamwork, and even hard measures such as financial performance and absenteeism. Countless empirical studies show the significant impact of emotions on how people perform tasks, how engaged and creative they are, how committed they are to their organizations, and how they make decisions. Positive emotions are consistently associated with better performance, quality, and customer service—this holds true across roles and industries and at various organizational levels. On the flip side (with certain short-term exceptions), negative emotions such as group anger, sadness, fear, and the like usually lead to negative outcomes, including poor performance and high turnover.

As I write this piece, I am also reflecting on how I feel about this as opposed to how I THINK about this. What emotion does this article attract as opposed to thoughts.

As leaders, the question for us is: can we weave feelings into our conversations, reward and recognition, feedback mechanisms, goal settings, achieving targets… and many more paradigms.

It may have the potential to turn someone’s life around.

How do you feel about this!!

This blog is written by Rupender Khaira, Associate Partner at GrowthSqapes.

The Different Dimensions: Customer Experience & Customer Service

Different Dimensions: Customer Experience & Customer Service

During my stint with IBM, delivering exceptional customer service during client interactions came naturally to me as I consider myself a service-industry child having been born and raised into a travel, tourism and hospitality family background. Naturally, my expectations of service delivered to me were always a notch higher than the people in general.

That was also because I was more focused on the overall experience that a brand generated for me rather than just a one-off instance. I have stuck by this over the years and wasn’t surprised when the whispers picked up about customer experience as opposed to customer service. This raises the popular question – “How different are the two?”

Well, I’d say they are interlinked and multiple instances of delivering customer service leads to the building of a customer experience. So, what exactly are the two? Customer service is simply each single interaction that a customer may have with a representative of an organization or brand in the context of a service request.

While customer experience is the overall experience that is generated for a customer across the various touch points with an organization or brand including interaction with a representative. Thus, customer experience is the over-arching umbrella that customer service falls under the purview of.

So, while customer service aims at a single opportunity to delight the customer and gauges it through a measure of the customer’s satisfaction levels with that interaction, customer experience is all about delivering customer delight at every single touch point with the customer and measures the outcome through a net promoter score.

Further while service is reactive and needs an interaction with a representative, customer experience is all about being proactive and may not require an interaction with a representative. For example, I was recently looking to buy some consumer electronics for my home and made an enquiry call to a multi-brand chain store.

Not only were my queries answered patiently, but I was also given a follow-up call to check if I was interested in visiting the store for a demo. Once I agreed to a store visit, I received a message mentioning the name of the contact person and the store address to make it convenient for me to reach and be attended.

Needless to say, I went ahead with my decision to buy but that wasn’t all. There were messages sent to me congratulating me for my purchases and also to update me about the delivery status, calls were received from the logistics team to check the time convenient for me to receive the delivery of the products and get them installed, follow-up calls made to check if everything went well and if there was anything I needed and how could I reach someone if need be.

So, what started as a simple customer service call for gaining some information turned into a wonderful customer experience and has turned me into a loyal customer who has been recommending this chain of multi-brand stores to everyone wanting to buy a consumer durable.

This is where the importance of delivering an exceptional customer experience comes in. Not only have they been able to retain me as a customer for the slightest of my needs including accessories that they stock, but also there has been an increment in the lifetime of the customer relationship they have developed with me. In the process, they have earned repute for their brand and gained my brand loyalty and developed a competitive advantage.

An important thing to remember is that aspects of a delightful customer service delivered feed into delivering a delightful customer experience. Customer Centricity or customer experience is a speciality competence yet does not get the same focus as sales training. Organizations should thus focus on developing their workforce’s customer centricity by taking them through customer interaction trainings. The focus should be to strike a fine balance through strategy that is all-encompassing and aims to deliver both a satisfactory customer service and a delightful customer experience.

This blog has been written by Namita Singh, Consultant & Project Manager at GrowthSqapes.

The Real Meaning of Executive Presence

The Real Meaning of Executive Presence

Young Guns, New Bees or Veterans! Startups or Vintage! Culturally Progressive or Old School! Do take a note. The phenomenon of executive presence is gaining more prominence and permanence. Should you not exhibit executive presence, you could be on a career track that may derail soon enough than you comprehend the causes. The paradox looks like this – executive presence is strongly desired to be exhibited as it yields results, yet there is enough ambiguity in defining it conceptually.

“Executive presence is an unclear concept but one that reportedly has a substantial influence on successful leadership (Dagley & Gaskin, 2014).

Interesting though elementary, it is notable that what matters much ahead of how you conduct yourselves, is how your presence is perceived in the organization. Should you be the one who sets the tone in meetings, get on-board with confidence, has a sense of balance, composure, and dignity of manners, is functionally assertive to constructive conflict, can take a call upon and decide – you could be having it in you what the ‘Selectors’ are looking for in players to ‘play the big match’ and that might be Executive Presence.

Should you be one who knowingly or unknowingly is feeding to your cravings for control, dominance and popularity and realize too late that the bridges are being burnt before they are built – you would rather be perceived as the ringmaster. So good luck on any transformations that you attempt either on the people front or the process front.

Executive presence is subtle yet strong. Complex to define and measure but simple to feel and perceive. The best of the competency models and most of the validated and reliable psychometrics, not sure, if they can make an empirical presentation of executive presence.

Hewlett et al. established the “three pillars of executive presence: gravitas, communication, and appearance” (Hewlet et al). Gravitas is said to be the central feature that defines executive presence, and it consists of radiating “confidence” and “grace under fire,” working decisively with conviction and ability to be oneself respectfully, irrespective of anybody else’s presence. Gravitas is also about having the courage to do the right things and not land up doing the popular things. It is about being firm but being polite and sensitive with high degrees of emotional intelligence.

Communication is said to be the second most essential constituent manifesting in behaviors like fine conversational and articulation skills, having a ‘screen presence’ in a room to command a role and influence an audience.

The third but rather significant determinant of executive presence is the appearance and attire. It is not only about what to wear. It’s also about the way to wear it. The way you appear to others is what others see you as carrying yourselves and that casts the impression and judgements that people form about you. Can’t help! Organizations are made up of human beings and it is the rest. As Daymond John says – “Good grooming is integral and impeccable style is a must. If you don’t look the part, no one will want to give you time or money.”

Gavin R. Dagley and Cadeyrn J. Gaskin did research to understand the real meaning of executive presence. They drew insights from views collected from 34 professionals who were experts in efficacy and effectiveness of executives in business organizations.

The three key findings they had:

  1. Perception is not reality, yet executive presence is built upon how others perceive you on ‘certain characteristics’ of yours.
  1. These characteristics get visible as standing, repute, physical appearance, exuded confidence, communication ability, engagement skills, interpersonal relationship behaviour, integrity, intellectual depth in speaking and presenting, general competence and expertise, execution orientation, and sense of control in exercising power needs.
  1. Impressions casted during initial entries and contacts and the direct or indirect influence that is caused

Executive presence suffers from a stereotype that it is only in the context of men. The definition given by Sarah Greenberg; a Forbes Council Member clears the cloud – “Executive presence is the capacity to connect with others in a way that inspires. An authentic executive presence means doing this by being yourself.” And thus, any gender bias to executive presence is falsehood.

So, is there a way to increase your Executive Presence Quotient?

Research by Human Processes Scientists and Organizational Development Professionals reveals that executive presence is associated with deeply held inner values that manifest as outward behavior, increased self-awareness to acknowledge one’s own needs and willingly working to manage those needs, seems to help.

This blog has been written by Satyakki Bhattacharjee, Managing Partner at GrowthSqapes.

Paving Prospecting Success

Paving Prospecting Success

Irrespective of whether you are working in a high-demand, sunrise industry where your products and services are novel or a matured and niche industry where your products and services are highly differentiated, the importance of getting the right sales leads can never be ignored.

According to Marketing Sherpa, 61% of B2B marketers send all their leads to sales, but only 27% are qualified. As a result, sales reps ignore an amazing 50% of the marketing leads they are handed over! We have heard of the saying “Garbage In, garbage out”. In lead management, if garbage goes into the funnel, nothing will come out.

  1. Create an ideal customer profile: Besides demographics and psychographics/ lifestyle parameters, alignment of the prospect with potential needs that will be best addressed by the products and solutions and value proposition are criteria that help to judge the strength of a lead that would be a good fit. For B2B customers, commonly used parameters include the size and turnover of the company, its future growth plans, profitability, market positioning, technology, ESG etc.

  2. Decide on the Lead Qualification Criteria: To make this exercise objective, it helps to have a checklist of the parameters with a simple scoring system to evaluate the strength of fit. If the fit is good, the chances of the lead turning into a qualified prospect and sale increases manifold.

  3. Define buying personas: Depending on the nature of products/ services, instead of a common Buyer profile, you may have to draw up different buyer personas e.g., a high-end 3BHK apartment valued at 5 Cr., may be positioned either to a wealthy dual-income-no-kids family or an empty-nest couple. Their needs and consequently the buyer profiles and priorities are totally different and naturally the content, cadence and channels of marketing communication and sales pitch need to be different.

    Different Buyer persona can also be drawn up in terms of organisation profile, industry, application, GTM channels or even Buyer Journey maps. The entire set of marketing collaterals, engagement tools and sales pitch can be customised for each Buyer persona to get the best results. Organization specific sales training programmes should focus on defining buyer personas.

  4. Define the buyer actions for qualifying a lead. In addition to scoring leads by their profile and fit with the ideal customer profile, we should have a set of criteria and scoring rule based on their level of interest and engagement whether it is through email/ SMS response, social media, website, Events / Webinars.

  5. Decide on the threshold Lead Qualification Score: The combination of scores from the Lead Qualification criteria for Customer profile and Buyer actions will yield a composite Lead Qualification score which may be used to decide on the threshold level for passing the leads to the Inside Sales /SDR team or Sales team

    A point to remember is that marketing and sales team are both active stakeholders in this game. It is important to get both on the same page and agree to the lead qualification criteria to enable marketing to focus their efforts to generate leads that sales will accept give sales the confidence to invest their time and effort to convert the leads that come their way. Quarterly meetings are recommended to check the results of pipeline metrics and do course corrections, as required in finetuning the Buyer profile, scoring rules, buyer behaviour / journey maps and marketing efforts

    A company which has seen reasonable success in the business for a few years have another important datapoint for doing the above. Instead of reinventing the wheel, it can look at the existing client profile and with some data analytics prepare the buyer personae, their journey maps, the number, frequency, and nature of touchpoints that worked, the time between touches and so on and so forth. In fact, it can be used to prepare Customer Success stories for each buyer persona which can be weaved into marketing communication or even as a story-telling spiel during sales conversations. Sales capability lies in learning from previous successes.

  6. Ascertain the buying stage: While Marketing goes about reaching out and engaging the target population, it would be important to remember that all prospects or potential buyers are not in the same buying stage. While some buyers are becoming aware and gathering information, others would be in the evaluation or consideration stage and some others would be in the decision-making stage. Knowing the buying stage in advance helps the salesperson to engage with the prospect in a meaningful dialogue.

    Some marketing actions like triggering the appropriate content for email or social media message or Event invite to be sent to a lead can be automated and linked to the CRM system for operational efficiency. Having a defined buyer journey mapped to the buyer persona can automate this process

  7. Decide on the next steps: When the composite lead qualification score for the MQL is more than the threshold, it would trigger a call request for the salesperson to start engaging actively with the prospect. If the score is below the threshold, it would go to the bucket for lead nurturing. The low scoring leads will be kept aside in the database to be used for engaging may be once or twice in a year

    While most Inside sales / prospecting teams are tasked with qualifying the MQL and identifying the SQL, typical BANT (Budget, Authority, Need, Timeline) questions may not be enough to weed out those who are exploring or do not feel the pain to look for a solution actively. Three additional questions a) to confirm the intensity of the need b) Alignment to product/ solution and c) intent to move forward are needed to make it SQL

Any sales capability development initiative should focus on helping the sales reps, here is a simple, seven-step process which would help you focus on the leads that are worth pursuing by spending time in sales conversations with a higher probability of closure:

All of the above contribute to both individual and organizational sales capability building. However, there could be some challenges while following the above steps that can derail the best Lead Qualification process even if you have a CRM that supports all of the above:

  1. Not having a dedicated person to monitor the Lead Management process. Sometimes, it is clubbed under Marketing or under Sales. It is important to appreciate that this is an interface role and hence needs an independent focus

  2. Lead handover to sales is a joint responsibility of Inside Sales and Sales which means that in the first meeting of the prospect with sales, the Inside Sales team member should ideally do the introductions, recap the earlier discussions, especially the questions or objections that the prospect has raised and the needs and interests that he has articulated. Once this alignment is done, it is for Sales to convert the prospect

  3. Lack of relevant skills of the Inside Sales team to build rapport quickly, ask the relevant questions in a consultative style and position self, organisation, and the solutions appropriately. This is especially true for Outbound calls which are perceived as “cold calls” simply because the caller fails to generate interest and engage the prospect

  4. Not using multiple touchpoints could also lead to unresponsive leads or even leads that disengage and block incoming SMS or cold calls. An omnichannel strategy is found to work best. Increasingly prospects are moving to digital and self-help channels for specialised services like alternative investment options for wealth management and some companies are investing heavily to create this new buyer journey experience.

  5. Involvement of top leadership in measuring and reviewing the result of the lead management process is critical to the success of sales. For complex or niche products/ services this step in the sales process is the most critical as it can change the cost of the sales equation drastically if there are minor errors.

This blog has been written by Sandip Mitra, Associate Partner at GrowthSqapes.

Managing Your Gems

Managing Your Gems

A Key or a Strategic Account in B2B sales is that strategically valuable customer of yours’ whose loss would impact your organization’s profits significantly. Owing to the same these accounts are your organization’s “precious gems”. Hence, managing those “gems” is crucial. It is noteworthy that Strategic/Key Account Management (S/KAM) isn’t just about winning new business from your customers but changing the very complexion of how you do business with those customers. This calls for a robust S/KAM framework with a strong focus of winning and retaining those strategically significant “gems”

Let’s look at 3 ways in which those precious gems can be managed

Estimating the future value: all customers do not become large from day one. What is big today started off small at some point of time in the past which is why it’s important to look at growth potential in your key account selection criteria. The business value that the customer offers is co-related with time. Therefore, while trying the estimate the value opportunity, some of the areas where account managers would need to do research pertaining to the above are: potential volume of future sales, their expansion into new markets, their profitability from operations, the uniqueness of their product offerings, focus on innovation etc.

Analyzing the attractiveness value: over and above the value opportunity, there are several pointers to determine your interest and investment of resources in a particular account. For example, you may like to consider the ease of doing business with a particular account before investing your resources in them for the longer term. Some of the other factors that you may like to evaluate are: how much of industry’s work do they represent, their budgets for your products/services, customer’s potential volume you can realistically capture, their willingness to collaborate with you, your access to their decision-makers and influencers, the mutual alignment of values and culture and the like.

Understanding the positioning value: what is your positioning in the customer’s mind space as against your competitors, will determine, whether both teams will be able to work well together for the longer term or not. For example, a good current position in their mind would mean that you have a good relationship with the customer but more growth of the account is possible, perhaps through cross-selling products/services or by penetrating other divisions. A strong current position would mean that you are well entrenched with the customer and are maximizing the value from and to them. Limited current position would mean that you have been selling to them for some time but have only limited penetration of the account and future growth is unlikely unless conditions change.  

Account managers shoulder the responsibility of deepening the existing accounts via development of new opportunities. Towards the same, they do not have an infinite bandwidth of time to grow and protect their existing accounts. Therefore, they must ensure that they are applying uniform guidelines in assessing the new opportunities when they arise. Those guidelines are determined by these factors: 1. The current and future reality of the value opportunity. 2. The competitive ability. 3. Winnability in the account 4. Financial and non-financial worthiness of the win.   

The Strategic Account Development framework of Growthsqapes empowers you to train and develop both the skillset and mindset that is vital for Key Account Management.

This blog is written by Baalmiki Bhattacharyya, Partner & COO at Growthsqapes

Succession Planning : What Determines Success?

Succession Planning : What Determines Success?

When I was at IBM, Sam Palmisano was CEO. Way back in 2004. Sam succeeded Lou Vincent Gerstner Jr. who retired. Sam shook IBM by his famous book titled “Who Says Elephants Can’t Dance” (Sam Palmisano, 2003). However, what wondered the IBM mindscape was that Virginia Rometty succeeded Sam as IBM’s first women CEO. Sam had retired.

Sounds so normal like a rotating chair behind a revolving door. Is it so?

The expression ‘Chair’ usually brings to the mind the two images – of a simple piece of four-legged furniture and a person who could be the authority amongst a group of people. Perceptually a man, if not in reality. Implies power and authority. It’s this aspect that draws one’s attention to the interplay of power and authority and the never-ending chase to win this race. Though this chase for ‘the chair’ exists across different spheres of life, a very interesting one to consider is the corporate sector.

Things are very structured and organised in the corporate sector in terms of roles, responsibilities, authorities, boundaries, hierarchies, etc. This structuring is also visible in context of the growth path for its employees and shows itself at the senior level in the form of succession planning. Succession planning in simple terms is the process of identifying the right talent and preparing them to take up leadership roles in the future when the vacancy arises by virtue of the existing leaders retiring, moving to newer roles or passing away. In other words, it is the process by which contenders for ‘the chair’ are identified and prepared so that the better one may take up the role in the future. 

The purpose of succession planning is to create a talent pool within the organisation from which the deserving candidate ready for the role can be moved to a leadership role as required while maintaining business continuity.
This can be done in two ways –
1) Contingency Succession Planning, wherein an emergency or unforeseen leadership vacancy is aimed to be filled, and
2) Proactive Succession Planning, wherein a long-term approach is taken to fill leadership position vacancies. Another benefit of succession planning is that recruitment cost is minimised with the creation of a sizeable succession pipeline. When Steve Jobs wanted a successor, he started the Apple University. Yes, a university to create a succession planning pipeline at Apple, that gave Tim Cook after Steve Jobs.

If we look at it a little closely, it is easily identifiable that succession planning is a structured process which helps establish an organisation’s identity and facilitates the process of organisational identification within the contenders (Albert & Whetton, 1985). The future incumbents need to understand the organization, what it stands for, create ways of co-relating and identifying with it to be considered as the rightful contenders for whichever chair of office they are currently contending for.

Though seemingly simple, succession planning is a highly evolved and complex process by which the race to ‘the chair’ is facilitated and finally won. However, it is not as simple to achieve as it sounds. There are various challenges encountered along the way. The three most common and crucial challenges include – 

  1. Identifying the right candidate – a crucial point to consider here is that while a candidate may be excellent at his/her current role, does s/he have what it takes to perform at the higher levels. Moreover, the selection should agree with everyone.
  2. Avoid the bias trap – It is quite natural for the selectors/recruiter to end up being biased in the favour of a familiar candidate despite another one being a more deserving choice for the role under consideration. This is where succession planning can fail terribly and should be avoided. The selection should be made based on the best suited skills as opposed to any other criteria. 
  3. Maintain high morale– This is a crucial challenge faced during succession planning as talking about retirement or redundancy can end up being very daunting for some people thereby impacting their morale.  An environment of openness in discussing the growth path and transparency around the possible candidates for growth could help keep the morale high.

It is with such challenges in consideration that one realises the importance of a careful and well-planned succession planning approach. One that steers clear of these challenges and delivers a succession planning strategy that is aligned with the organisational strategy. It is then that in real terms ‘the chair’ will be able to find its rightful heir. 

That’s a bit about how it happens inside the organization. How does it happen at the industry level? Industry level succession planning can be understood from the fact that most CXO of Unilever who cannot make it to the highest executive chair within, becomes CEOs in other companies. Unilever thus is known as the CEO factory that produces well-groomed ready-to-hire CEOs who can hit the road running in any industry.

Think! How does your organization prepare its future leaders? Do you have a plan? The first step is to have a kindergarten of leadership in-house, that builds the first-time managers in their formative years with a success rate of 70 to 80%. As said – If we do not prepare your leaders for future now, you are beginning to make your organization obsolete.

This blog is written by Namita Singh; Consultant & Project Manager at Growthsqapes.

References: 

  • Peter Burrows. “Why Apple University Matters More Than Ever”. Bloomberg.com.
  • Global Leadership Forecast 2021 by DDI

Great Resignations and Leadership

The Great Resignation

Let’s begin with self-indulgent posture. When two leaders from different organizations meet, – “How’s business” is the cliched start and then one thing leads to another in hurried hops. A long halt is usually at the topic of ‘people challenges’. Cut to varied covid times when they are talking, a long halt now is at ‘Great Resignation’. Thanks to Dr.Anthony Klotz, professor of business administration at A&M University, Texas who studied resignations for half of his young life now.

Dr. Klotz has contextually calibrated attrition for us and offered it to us as a phenomenon. What is not sure is, if organizational leaders especially human resources managers have taken to the phenomenology behind the phenomena and explained the same to the business managers.

‘Great Resignation’ i.e., unusual numbers of people leaving the organization and creating upheaval within the organization is nothing new, particularly in the Indian context. Many sectors in India have already learned to outgrow attrition levels that are unimaginable even now by other industries. The Business Process Outsourcing Industry in India in the late 90s and early 2000 dealt with attritions as high as fifty percent or more and monthly dashboards moved on to the next slides when it came down to the forties. Around the same time, when Indian Media & Entertainment sector was emerging and began with its humble contribution of one percent to the GDP, what was happening was not attrition but ‘coups’. One media leader would leave as the pied piper of Hamlin followed by many en masse.

What is common across industries is that human resources professionals suffer from a phenomenological miss when it comes to attrition, the aggravation of which is called great resignation. The usual approach to managing attrition is retention, using the compensation and benefits handle. It does not work as it merely is a superficial bandage applied with little or no deep-seated long-term meaningful cure. Here is what happens! Once there is resignation, a reactive financial bandage is attempted and whether it works or not is anybody’s guess. Human resource professionals miss the phenomenological process that the act of resignation is a final act. Before this action, the employee has undergone a series of rational and emotional processes and failing to find a solution – has thus ‘decided to put her papers’. A costly miss by HR professionals. Indeed, for this miss, ignorance cannot be a blissful plea if claims of being professional people managers are to be sustained.

Here’s where leadership at all levels of the organization plays a role. When retaining people exclusively becomes HR’s performance metric, the beginning of the ‘Great Resignation’ starts. Instead, HR professionals must be mindful of the entire phenomenological process behind ‘great resignations’, preempt topples and tumbles by observing human processes patterns around them, describing, interpreting, validating and acting upon on them on priority. Everything else is an act of ‘taking for granted’ and alas one day the decision is taken by the employee.

If ‘Great Resignation’ is to be arrested, leaders across organizational levels need to start thinking, believing, and acting of the following:

Socio-psychological Involvement: Leaders must go beyond the numerical levels of the typified ‘Engagement Scores’ and endeavor to involve themselves at emotional level with the thinking process, feeling process and actions of their people at several situations. Leaders must truly ‘engage in spirit’ and the HR pros must help other leaders understand that engagement is beyond a mathematical score and pomp & show of festivals.

Psychology of Appreciation: Like trust begets trust, appreciation begets drive and motivation. The machinist metaphor is today not only restricted to organizational forms. There are managers who are machines and are detested covertly, if not overtly. An organization with more of these kinds of managers are at the brink of the collapse due to ‘Great Resignation’. HR pros must endeavor to develop the human skills and emotional intelligence of these business managers.

Lead: Lead for heaven’s sake. Either by thought or by action. People look up to leaders. If they cannot look up to their boss, they are discouraged. They have a sense of loss of grace that they ‘have to work’ for someone they cannot get anything from.

Help to learn, more than to earn: Enough data shows that employees remember those bosses from whom they learnt a lot. They say that those bosses made the foundation on which their careers stand today. They imitate those bosses and carry their legacy forward with pride.

Covid shall go away, but organizations will remain. What would remain is continued volatility, uncertainty, confusion, and ambiguity. Stability is a fatal illusion, and it is the leadership and its efficacy that will fetch business efficiency amidst all the dynamism. Amidst all this, it is socio-psychological involvement with people, a culture of appreciation, leaders who can inspire, leader who can truly lead individuals’ career growth and minds that would arrest ‘Great Resignation’.

This blog is written by Satyakki Bhattacharjee, Managing Partner at Growthsqapes Consulting.

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