Channel Management
Channel partners are a pool of vital resources to take your products and services to the customer. Hence, it is important to engage with them at all levels and build a relationship that values what each party brings to the table. Collaboration is critical in this and to be successful you need the right business processes and technology in place to create a collaborative environment for your channel partners. This is what is referred to as channel partner management, which is the combination of business practices and technology to increase the value of channel partner interactions.
GrowthSqapes’ Channel Management programme guides and enables the channel manager to develop the sales capability related to the creation of an environment that boosts channel performance.
Objectives
- Create an organisation specific, unique and standard channel management approach
- Build a team of motivated and profitable channel partners
- Improve channel management practices and the related skills of channel managers
- Enhance the value proposition by creating a memorable channel partner experience
Who Should Attend?
Newly inducted or experienced Channel Managers seeking an in-depth practical understanding of channel management.
Key Learning for Participants
- Understand the role of a channel management professional and the way to create the right channel portfolio.
- Make and present business and marketing plans that create deeper channel commitment and engagement.
- Learn to act as a consultant to the channel partners’ business.
- Learn to deploy the right management methods to manage channel partners.
Business Impact for Organization
- Increased role effectiveness of the channel manager.
- Greater consistency and predictability of the interactions with channel partners.
- Increased productivity, increased loyalty and engagement with the channel.
- Greater profitability for organisation as well as channel partner.
Design Elements
Delivery Elements
