Relationship Management
Relationship Management is one of the most important components for creation of a unique customer experience. While, with the advancement of software technologies, significant progress has been made in designing and managing customer relationships, the human touch still remains paramount. Hence, efforts by the sales team members in facilitating better customer interactions and greater understanding about customers helps an organization in building competitive advantages.
GrowthSqapes’ solution on Relationship Management imparts a comprehensive understanding of the processes and practices involved in managing customer relationships.
Objectives
- Develop an organisation specific performance-orientated customer relationship model.
- Execute customer profitability analysis and manage customer experience.
- Improve the skills and practices of sales team members pertaining to relationship management.
- Enhance the value proposition and customer experience via relationship management.
Who Should Attend?
- Mid-level sales professionals and leaders who need to deploy various relationship management strategies.
Key Learning for Participants
- Build an understanding of the role of the sales professional in enabling and managing relationships.
- Build a more effective understanding of specific customer requirements and ways to manage the same.
- Learn to conduct effective customer profile analysis.
- Build ability to create value for customers and organizations via deployment of various relationship management strategies.
Business Impact for Organization
- Improved role effectiveness of the managers.
- Shortened sales cycle and improved productivity & sales revenue.
- Increased value generation from organization’s existing customers via reduction in total cost of sales.
- Enhanced customer satisfaction and retention, ensuring that organization’s good reputation in the marketplace continues to grow.
Design Elements
Organisational diagnostics
Individual skill assessment
Training workshops
Webinar
Coaching sessions
Certification
Delivery Elements
Facilitation /presentation
Activity/simulations
Role play/real play
Case study Discussion
Audio Visuals
