Sales Training Programs for Key Account Management

Home » Sales Training Programs and Development » Senior-Level Sales Training & Development Solutions » Key Account Management

Key Account Management

These days, for most product and services, the market is a buyer’s market. Competitive threats have resulted in increased availability of options, decreased customer loyalty and higher expectations, resultantly making forecasted business from even your best customers anything but a certainty. It is under these circumstances that your strategic or key customers need to be managed differently as they deserve and require consistent and strategic value creation to remain in your books. Their management requires an enhanced level of sales capability development.

GrowthSqapes’ Strategic Account Management (SAM) solution empowers the account managers to build the strategic accounts with an intentional objective and strategy to continuously deliver solutions that help their customers get incremental value and prosper.

Objectives

Create an organisation specific, unique and standard SAM approach and capability.
Improve the SAM practices, skills and methods of the account managers.
Improve achievement of sales budgets via account penetration.
Enhance the value proposition and customer experience via SAM practices.

Who Should Attend?

Sales professionals doing the roles of Strategic/ Key Account Managers, Program Managers and Channel Managers.

Key Learning for Participants

Identify the appropriate information needed to identify and maximize strategic customer relationships.
Understand the methodology, constituents and process involved in designing and executing a strategic account management plan.
Using both traditional and innovative techniques to develop relationships with key customer stakeholders.
Use the SAM strategies and tactics to create a differentiated value proposition.